Free intro call
Twenty minutes on what you drink, what you've disliked and what you want to understand.
Online · Adults 21+ · Nothing sold, nothing shipped
Taste with
Taste with
a method.
Most people taste wine by deciding within two seconds whether they like it. A simple structure — look, smell, taste, conclude — turns that into something you can describe, remember and shop with.
- 6–12weeks per program
- 48 hfor a notes review
- 10 maxin a live session
- $0intro call
The programs
Four programs, and no wine snobbery included
Two modest bottles a week teach more than one expensive one. We plan around a sensible budget.
The tasting method
Acidity, tannin, body, sweetness and finish — the framework professionals use, learned by comparison.
See the programGrapes & regions
The main grapes, the classic regions, and why a European label tells you a place while a US one tells you a grape.
See the programBuying & storing
Finding value at any price, when vintages matter, and storing bottles properly without a cellar.
See the programPairing & hosting
Matching wine to food using acidity, weight and salt, and running a tasting for friends.
See the program
How it works
Taste in pairs, write it down
One wine alone teaches very little. Two side by side make acidity, tannin and body obvious within a month.
Two bottles a week
Chosen to contrast, and chosen for your budget.
Write notes before discussing
Your own words first, every time.
Written feedback
Within 48 hours: what you're perceiving, what you're mislabeling, what to taste next.
Plans
Pick your level of support
Month to month, cancel anytime. The 20-minute intro call is free.
Tasting group
A weekly session tasting the same pair of wines together.
$29/ month
- One 75-minute live session each week
- Groups of 10 people maximum
- A shopping list under $40 each week
- Tasting sheets and notes templates
- Replays for 30 days
Coaching essentials
A coach on your palate, your notes and your buying.
$79/ month
- Personal 6 to 12 week program
- Notes reviewed within 48 hours
- One 30-min session every two weeks
- Wines chosen around your budget and shops
- Access to all tasting groups
One-on-one
For exam preparation, a serious collection, or hosting professionally.
$155/ month
- One 45-min session each week
- Replies within 24 hours
- Blind tasting practice every session
- Cellar and buying plan built with you
- Access to all tasting groups
Prices in USD. Cancel anytime, no contract.
How we work
Adults only, and sensible about it
This is for people 21 and over. Nothing is sold or shipped here — you buy your own bottles locally, which also means nobody is steering you toward stock they need to move.
Tasting is not drinking. Spitting is normal practice and nobody is expected to swallow anything, sessions use small pours, and if you'd rather not drink at all we'd rather you didn't. Never drive after a session, and if alcohol is something you're better off without, this isn't the hobby for you.
Frequently asked
The questions we get most
Do I need expensive wine?
No. Most of the learning happens between ten and twenty-five dollars a bottle, and contrast matters far more than price.
Do you sell or ship wine?
No, never. You buy locally. We take no commission from any shop, importer or producer.
Do I have to drink much?
No. Pours are small, spitting is standard practice, and plenty of people taste and spit through an entire session.
Is wine a good investment?
We don't give investment advice of any kind. Buy wine you want to drink.
Can this prepare me for a certification?
It builds the tasting skills those exams test, and we're not an exam body and award nothing. We'll tell you what the recognized programs involve.
Can I cancel anytime?
Yes. No contract, no minimum term. Access stays open until the end of the month you already paid for.
Want to taste with more than guesswork?
Twenty minutes on what you drink and where to start. Free, and 21+.